I hate running. I hate having to get up early in the morning to do it so I don’t miss out on time with my wife & kids. I hate coughing up a lung in the first quarter mile because it has been so long since I last ran and am going too fast. And I really hate the fact that I hate running, and so I am never motivated to do it. Wieden+Kennedy agency seems to understand as well, and taps into what I am sure is a popular view among the general public.
Be nice. Keep it clean. Stay on topic. No spam.
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